variegation variegation involves directions of development which take the memorial lozenge outdoor(a) from its present markets and its present products at the same time. (Johnson Scholes page 323) diversification is traditionaly under two broad headings: related and uncorrelated diversification. guess diversification is developemt beyond the present product and market, but ordain away within the broad confines of the ?industry? (i.e. hold dear chain) in which a company operates. (Johnson Scholes page 323) Unrelated diversification is where the organisation moves beyond the confines of its current industry.
(Johnson Scholes page 330) synergy is the almost common reason for both related and unrelated diversification to happen. Pottentialy synergy can happen, when two or much products or services combine to complement each some other to the termination that, the two services added together have an force that they bring into being stronger that the sum of the two parts (2+2=5). Related diversification By...If you want to get a large essay, order it on our website:
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