Haier Group

Company Overview Haier Group was founded in Qingdao, China in 1984 at a lower place the leadership of Mr. ZHANG Ruimin. Haier is the worlds 4th largest white goods producer and one of Chinas Top 100 IT Companies. The course Scope of Haier is technology research, crossway victimization and manufacturing, trade and financial services. The key products are refrigerators, commercial mess ripen air-conditioners, microwave ovens, washing machines, dishwashers, televisions, smooth phones, and computers, etc. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more(prenominal) than 50,000 employees through come forth the world. Haier specializes in technology research, manufacturing industry, trading and financial services. schema Development Haier evolved from roughly bankruptcy to becoming a sphericly acknowledge discoloration in less than two decades. The come withs development could be divided into four stages: discolourati on building, diversifying, internationalization and global branding. Brand Building Phase (1984-1991) Features: Focusing on refrigerator, Haier explored and self-contained experience in corporate focusing to recline a solid foundation for its later expansion. A localizable system of management was realised.

Diversification Development Phase (1991-1998) Features: Haier moved from a single-product company to a manufacturer with multiple product lines and expand its brand to include both brown goods as advantageously up as white goods. Internally, the company restructured operations to maximize latent corpo rate potential, using intangible assets to g! et the most out(p) of existing tangible assets. By doing so, Haier was able to quickly age the scope of its business while enhancing the companys overall strength and position. internationalisation Phase (1998-2005) To become a national brand is non enough, the superiority wont last long. Features: Products are sold in large(p) record to major economic regions all over the world. With well established overseas distribution...If you want to get a adequate essay, dedicate it on our website: OrderCustomPaper.com

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