IPAD VS TABLET Essay Example | Topics and Well Written Essays - 1500 words

IPAD VS TABLET - Essay Example This product has the best Ios application store which facilitates wider selection (Stanton's). IPad as compared to its competitors has continued to improve its products coming up with varieties. These generational have additional improvement and tweaks enabling it to being the best tablet. The existing and the prospective consumers always expect new and additional features on the IPad thus attributing to consolidated customer base and loyalty (Weinstein 62). The following are the key notable features which make IPad more distinct and better placed in the market with other competing products. Retina display IPad has a beautiful and large display thus making the user to have a better experience as compared with the display of other similar competing products (iPad). The IPad Retina display feature has remarkable resolution of 2048 by 1536 which is further enhanced by rich colour saturation and 3.1 million pixels. The pixels are a number of times more than other competing products scram bling for the same market. The IPad pixels are very close together thus enabling the viewer to be able to have a total different view of the photos, articles images and enabled record of HD video in full as well as the improved new Face Time HD camera. Improved device performance IPad have new generational products which are considered most powerful by its customers. It has a high speed delivery performance in both the CPU and its graphics performance (iPad). This makes IPad faster and more responsive compared with other competing products (Stanton's). IPad applications launch faster and they run smoothly, making it cool is the graphics-intensive games which are lifelike enhanced by the gorgeous Retina display. Also in built is the fast and improved image signal process which makes IPad camera sharper and a more clear display compared to other products. Built-in applications The IPad users find it more extraordinary in using IPad applications as compared to other products. These app lications are characterized with new adventures with easy performance of many tasks. IPad has more than 275000 apps from its apps store which are beautiful and immersive which have been designed to perform various tasks. This enhances performance of the many tasks on a single device and this is impossible in other devices. With these characteristics and attributes IPad has become a notable competitive product in its market and admired by its existing and potential customers. Market Segment Description Apple Company has constantly added more features and specifications on its major product iPad in order to appeal more prospective buyers. With the above mention key important features and characteristics this product is better position for the completion in the underlying market segments (Weinstein 108). The iPad mainly targets individual customers who want to perform tasks without being dependent on the keyboards. The target market segment for Apple’s iPad is majorly businessme n and professionals who need portable, accessible and easy to operate devices for the various tasks. Another key market segment is that of the young customers comprising mainly of the students, this is attributed by the trendy and innovative features and iPad design with variety of selections (Pickton 78). It is also notable that the market segment of the older people is emerging. This diversification of the market segment resulted into iPad gaining popularity and has become widely accepted in the global