Green Mountain Coffee Roasters Fair Trade Coffee Essay

Green Mountain Coffee Roasters Fair Trade Coffee - Essay Example Since Green Mountain Coffee Roasters is also known for investing in small coffee enterprises, their target market is therefore the main focusing on the business owner who like to entertain their consumers by providing them with the best brewed coffee so that they can understand the quality of their consumer satisfaction and hence go ahead in having business transactions with them. Even, for the employees it is very refreshing to have coffee with a good brew. Apart from the business owners, when we look towards the consumer’s point of view, it is essentially meant for the families who like to have occasional get together and plan to drink coffee during those quality moments (Rudarakanchana, 2013). The young professionals who have the aspiration to start up with their own enterprises and be professional with their approach is also a target customer for them. Based on the target market, GMCR should also look forward to tapping the regions where there do not have their presence li ke the developing nations such as India and China. The demographic profile of the normal Green Mountain coffee consumer is not promptly accessible by means of market asset information; then again, a few industry patterns may be relevant to the GMCR target consumer. It is accepted that the target consumer is Caucasian and in their initial 20s and/or mid 40s. This consumer drinks a normal of 2-4 containers of coffee every day, which is a perfect focus for a solitary mug blending framework. Coffee inclination has a tendency to change by salary, with higher wage consumers inclining toward premium coffee products. Higher wages are additionally connected to a higher ability to pay for more manageable product characteristics. Considering this, GMCR offers a few lines of natural and reasonable exchange K-Cups and entire bean/ground coffee choices and more maintainable bundling alternatives. GMCR