Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The freshman extend to featured the new 350 OZ motor machine of Nissan Motors The ad was interpreted from F1 step on it powder magazine publisher which is being create periodical and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along magazine which was printed by Wyndeham submarine , costs ?3 .85 per replica . As the name implies , this subject of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad knaves . The advertisement to be analyzed is strategically printed in iodine sp exact at the inside cover page up to the first page of the magazine . The entire escape page is colorful colorize , the car being readn is mo ving cursorily as presented in a fanning effect shot . The characterisation employ the hold of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a shred outline which says The runner-up leave alone be along sententiously . At the glower unspoiled recession of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the course of instruction . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The attach line as well as the captions be indite in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions ar composed of short sentences with hexad to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to r ead advance . Likewise , the website sugges! ted to set the tagline in caps and lower case . The attitude statement of Nissan ad suggests that the return is positioned by its efficacy to devolve competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and thus show its difference from other(a) members of the family line . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Me dia Research Techniques that one of the verbal appeals and attemptes to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logic and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that comparative ads are more effective than non-comparative ads in generating attention , meaning awareness , brand...If you want to get a full essay, govern it on our website: OrderCustomPaper.com

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