Enlightenment for Chinese companies' globalization

Chunlan has developed from a deficit small company to an fuddled internationalisticistic group through 20 years efforts. It has experienced four-ply competition in the trade. It has structured an operation mechanism congruous with market laws. It has created an approach to development with its testify characteristics, which is as well up as congenial with the Chinese characteristics. The experience in Chunlans multinational operation is teach for Chinese companies internationalization. 1> Design slang globalization strategy. Ever since the clear up and opening policies, Chinese market has been merging into global market. It is more(prenominal) the case after china joined WTO. The pure domesticated market no long-lasting exists. There is only unity global market. This requires managers to change the determined operation concept and view as the sense of internationalisation to designing and applying global strategy goals. To infix the world ma rket, Chinese companies should firstly have a serious study of global market, preference situation and major competitors. They should also pay shut attention to the world politics, economy and engine room development, which is the stem for designing strategies. Secondly, companies should design their strategies based on their own capabilities and market situation. The strategies should be compatible with company operation capacities and resource conditions as well. Thirdly, companies should concentrate on global strategy, and strengthen direction policies, geological formation structure and human resource constructions, etc. to implement the strategic goals.

With the changing world market and indefinite outermost environment, companies should bolt down from their practical conditions to track dynamically their strategic goals and secure glisten implementation of the goals. 2>. Strengthen management mechanism of multinational operation. Multinational companies are highly organized large-scale companies. It requires fast management compatible with international regulations. Chinese companies should set up comprehensive inner control system to meet fundamental demands of multinational operation: (1) Companies should operate on the basis of international rules... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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