Apple’s After-Sales Service Essay

apple call mettle Apple call center has 20000 teleph geniuss, is the innovations largest call center, the incoming calls be more than 1800000 every day and the number argon increasing. It mass be seen Apples after-sales service is also one of his strengths Customer LoyaltyAt a very general level, loyalty is something that consumers may exhibit to pocks, services, stores, product categories, and activities. There are two advantages of customer loyalty programs. oneness is to increase sales revenues by summit purchase levels, and increasing the range of products bought from the supplier. The another(prenominal) is more defensive by make a closer bond amid the daub and occurrent customers it is hoped to maintain the current customer base.While loyalty programs can have many other circumferential goals such as furthering cross-selling, creating databases, aiding trade relations, assisting smirch PRpublic relations, establishing alliances, and so forth Apple is a fantas tic vitrine of leveraging customer loyalty pillars, only the most important takeaway is that it is germane(predicate) to their customers. They know who their customers are, what they want and how to make them get like Apple understands them. You cant just try to mimic Apple- you deal to know what pillars are important to your possess customers in order to generate loyalty. fall guy ImageSpeaking of apples blemish image, I must pay heed Steve Jobs. Steve Jobs is a very important soulfulness for Apple and for all the stock holders as it means billions in stock damage for them Shareholder requests for more CSRCorporation affable ResponsibilityApple goes green incarnate adaptability. Although he died, but people ease worship him. Apple has a rigid brand image, which enables it to command a tribute price for its products and gives it an bunt over regional as well as worldwide competitors. The Apple brand is well recognized amongst most consumers. Apples products ravish a high level of brand awareness and brand recognition throughout all its markets.Moreover, the companys brand ranking, as per Interbrand, has been improving in juvenile years. Apples brand harbor jumped 84 percent to $153.3 billion in 2011, mostly due to the iPads kookie popularity and the iPhones continued growth. Apple leverages its brand image to differentiate its product pass and drive sales. The companys gruelling brand enables it to command a exchange premium pricing and create significant admit for its products such as iMac, iPod, iPhone and iPad. For instance, the company interchange 300,000 iPads on the first day of its lance in the US in April 2010. significant brand image gives the company an edge over regional competitors and other globose competitors such as Sony.