Technology & Business Essay -- essays research papers

Preliminary draft of Q1The Internet has opened up a range of new marketing opportunities for the commerce world. A blanket(a) range of advertisement options are availableBanner adsText adsPopupsTargeted adsThe last is of particular interest because it can provide advertisements targeted at the location of the user (country, townspeople etc). Take this exampleYour business has a small advertising budget and you want to do some Internet advertising. Every click your ad gets, that cost you gold. Say you only operate in Masterton, do you want people from Auckland or USA to see your ads and click on them, hence costing you money?Internet advertising is some(prenominal) cheaper than TV marketing. The bid for a 30 second advertising slot in the Superbowl went for a record 2.4 million dollars. some Internet Advertising agents do not charge you for the amount of times your ad is viewed, but by the amount of people who click on it, this makes it much cheaper than TV advertising.Google Ads ense program uses an advanced computer program to analyze the content of the page and deliver ads relevant to the page content. For exampleYour looking at a page reviewing books, the targeted ads will show bookstores in your area.http//www.gaebler.com/Television-Advertising-Costs.htmhttps//adwords.google.com/select/main?cmd=Login&sourceid=AWO&subid=US-ET-ADS&hl=en_UShttps//www.google.com/adsense/?sourceid=aso&subid=ww-et-awhomegap&hl=en_USPreliminary draft of Q2Since the...