The Factors that Affect Online Buying Decisions Essay

The Factors that Affect Online Buying Decisions - Essay fountIt is generally expected that with the mesh, national and geographical boundaries should become irrelevant when engaging in business exchanges consequently, international expansion on the Internet could promise greater customer reach and profits. However, although the adoption rate of Internet shopping is relatively high in the West, it is still generally unpopular in the East (Lee et al., 2004, 545). The supra assumptions which present the current conditions regarding the use and the evaluation of an Internet site from a consumers perspective, although completed regarding the issues targeted they can, however, be been criticised as limited to the geographical aspect of the Internet usage. The current paper examines the online activity from the aspect of the transactions made, broadly the online shopping. Under these terms, the factors that affect the relevant decision are being examined in order to provide a specific a nd complete view on the issue. The use of research tools, such as questionnaires, has been evaluated as needed in order to gather empirical information regarding the specific subject. More everywhere, the data revealed are being study and compared between them but also with the views of the literature, so that the formulation of a integrate result to be achieved at the highest possible level.According to a British Computer Society research (Kavanagh, 2005), online shoppers are starting to give up the High Street however, the same survey also shows that many people are being excluded from electronic services. According to the above survey (which was conducted by interviewing a representative sample of 2,113 people aged over 15) about 35% of the people surveyed shop online and nearly one-fifth of these now choose to shop online kinda than visit the High Street in addition, although 46% still prefer the High Street, 36% arrest no preference, again suggesting wide acceptance of on line shopping.