E-Tourism in Sri Lanaka

E- touristry In Sri Lanka E-Commerce Infrastructure University collage Dublin bookman Name Madushanka W. H. M Student Number 11294574 E-mail madawa. emailprotected com About Sri Lanka democratic Socialist Republic of Sri Lanka comm solitary(prenominal) known as the pearl of the Indian Ocean or as Ceylon is one of the exquisite Island in the creative activity Sri Lanka set in the Indian Ocean in south Asia come a yen to the equator which is a swell home to 8 UNESCO world heritage sites.Not only that this great Island has unspoiled beaches, waterfalls, pure rivers, 15 internal wildlife parks, lagoons with indigenous aquatic birds, 250 acres of botanical gardens, hot water wells and so many an(prenominal) unique things. Beca phthisis Sri Lanka is a multinational region Sinhalese, Sri Lankan Moors, Indian Tamil, Sri Lankan Tamil, all these honest groups lives in this small Island. Sri Lanka is a place where the original soul of Buddhism console flourishes (Buddhist 69. %) but it is not a problem to friendly people in this country because on that point atomic number 18 Muslims (7. 6%), Hindu (7. 1%), Christian (6. 2%) & roughly other religions people living happily at bottom area of 65,610Km. Country has three main geological divisions. In the lowlands, up to an altitude of 100m to 150m, the mean twelvemonthbook temperature various among 26. 5 0C to 28. 5 0C. In the highlands, the temperature falls quickly as the altitude increases. The mean annual temperature of Nuwara Eliya, at 1800 m sea level, is 15. 9 0C.The coldest month of the country is January, and the warmest months are April and August. Agriculture plays an important role in Sri Lankan economy. Main agricultural produce is rice but Tea, Rubber & coconut brings more foreign property to the Island not only that but alike Spices export brings foreign notes as well. Sri Lankas economy today is mainly found on the good and industrial sector. However Tourism and the related services industr ies are as well as growing in Sri Lanka. Madushanka W. H. M 11294574 madawa. emailprotected com What is E-TourismWhen we consider about manual(a) processes regarding incumbranceistry, there are so many things including air ticket or cruise ticket arriere pensee, hotel reservation not only that every person moldiness inquire to obtain a permission ahead entering to a country (Visa). Just think if a tourist or jaunt agency had to do all those things manually definitely it will exhaust nearly one month or more. So E-tourism is the opera hat filling for all those time taken processes. Its a combination of e-commerce and tourism & it helps to maximizing the talent of tourism sector.Tourism has closely been connected to progress of ICTs for everywhere 30 years. The establishments of the Computer Reservation Systems (CRSs) in the 1970s, Global Distribution Systems (GDSs) in the late 1980s and the Internet in the late 1990s give up transformed operational and strategic practi ces dramatically in tourism (Buhalis, 2003 Buhalis & Law, 2008). The tourism industry at first foc apply on utilizing computerized systems (e. g. , CRS, GDS) to increase efficiency in processing of internal nurture and managing distribution.Nowadays, the Internet and ICTs are relevant on all operative, structural, strategic and marketing levels to facilitate global fundamental interaction among suppliers, intermediaries and consumers around the world (Buhalis & Law, 2008 Egger & Buhalis, 2008). E-tourism is a really great conceit because it includes business management, information systems & management and the tourism. As an example it has main electronic business functions such as e-commerce, e-marketing, e-accounting etc http//www. srilankan. aero/welcome. hypertext mark-up language? local e=en_us. ttp//www. srilankan. aero/welcome. hypertext markup language? local e=en_ushttp//www. srilankan. aero/welcome. ht ml? locale=en_ushttp//www. srilankan. aero/wel come. html? locale=en _us. srilankan. aero/welco me. html? locale=en_us http//www. starcruises. com/ red-hotweb/homepage. aspx Madushanka W. H. M 11294574 madawa. emailprotected com Key Players In E-tourism E-tourism provides great opportunities for numerous appoint players in tourism industry to expand their businesses. Also because of the E-tourism numbers of new players have come into the tourism industry.Mainly there are several(prenominal) differentiate players 1. 2. 3. 4. Airlines Hotels Tour operators 7 Travel Agencies Particular country(In here Sri Lanka) 1. Airlines When we considering about the airlines long time ago reservations were make by motherment a manual process. Its a really time consuming work because reservations were made on manual display boards, where passengers were listed. Travel agencies had to locate the best routes and fares in manuals and then check availability and make reservation by phone, before issuing a ticket manually.Worlds first alter reservation system called SABRE (Semi-Automatic Business Research Environment) was introduced by American Airlines and IBM collectively during 1962. It enabled American Airlines to replace the handwritten passenger reservations system of the 1950s with the automated reservations system for the future. Currently SABRE global distribution system is used by more than 400 airlines, 55,000 journey agencies, 88,000 hotels, 13 cruise lines & etc.In Sri Lanka before long Sri Lankan airlines has attained great revenue and won series of international and national awards in fields ranging from passenger transport to marketing and internet applied science including Platinum Award from the International Air Transport Association as one of the first airlines in the world to introduce a major(ip) innovation to tickets. Madushanka W. H. M 11294574 madawa. emailprotected com SriLankan Airlines made significant investments in technology during finishing year, the carrier contracted with Calidris(since acquired by Sabre Airline Solutions) to help stop seats are not occupied by false or spurious bookings .The solution looks at business problems including Ticket time limits, duck names, Duplicate bookings and supernumerary segments within a booking, Fake or duplicate ticket numbers. 2. Hotels One of the most important player in impress & tourism sector which has a long history, nearly 1300 years. Worlds oldest hotel is Hoshi Ryokan which is founded in 717. Sri Lankas oldest hotel is Galle Face Hotel which was founded in 1864 by four British entrepreneurs. Now a day hotels in other words E-Hospitality plays major role in E-Tourism.During 1970s due to the airlines Computer Reservation Systems (CRSs) and ICT phylogenys pressure hotel industry to develop hotel CRSs in erect to maintain good customer friendly environment with rapid response time to customer. By using CRSs in hotel sector, its enable travel & tourism trade to entree accurate information on availability and to provide easy, inexpe nsive, efficient and authentic way of making and confirming reservations. Switch companies such as THISCO and WIZCOM emerged also to facilitate interconnectivity between dedicated or internal hotel system and GDSs (Emmer etal. 1993 OConnor, 1995, 1999) The development of switch companies Switch Companies CRSs/GDSs Madushanka W. H. M 11294574 madawa. emailprotected com Galileo is one of the well-known CRS in the world which provide Hotel room reservations, Airline bookings etc. Galileo RoomMaster is supper solution by Travelport corporation which provides hotel shopping and booking solution. By purchasing Galileo RoomMaster it provides Galileo-connected subscribers with direct, real-time admission charge to relevant hotel system for shopping and bookings of hotels properties.Also it enables to connect with more than 190,000 travel agency workstations, as well as corporate and consumer/ecommerce users throughout the world. more or less of the Sri Lankan hotels also are now availab le for online reservations by using those systems & some of them are inbuilt solutions by the hotels. 3. Tour operators & Travel Agencies Tour operators organizes, ar starts blank packages including flights & accommodation. They pre-book tourism products and distribute them through advertize in travel agencies.Major tour operators use internet based communication system in order to reduce information handling costs and to increase the speed of information transfer with agencies and the customers. Currently some of the established tour operators business are made, in other words packages are schedule through online. Thomson Holidays is one of the world famous tour operator company which only accept reservation made through Thomsons open-line weapons platform (TOP). In Sri Lanka huge number of tour operators like JF tours, Miracle Sri Lanka, Nalro tours use Ecommerce based techniques to attract travelers & advertise about their packages. Madushanka W.H. M 11294574 madawa. emailpro tected com 4. Sri Lankan Government After 30 years of the civil war, tourism is one of the main considering areas of the Sri Lankan government. As mentioned in previously, county has lot of tourist attractions. So currently government has invested in several areas to develop travel & tourism industry. Sri Lanka Tourism Board (SLTB) former Ceylon touring car Board which is under the Ministry of Economic Development has the main responsibilities to develop countrys travel & tourism. As a country take over Sri Lanka couldnt reach up to good place in E-Tourism. but SLTB doing its best to improve E-tourism.They have an alliance with ICTA (Information and Communication Technology Association of Sri Lanka) to develop E-Tourism. Also SLTB re- launched their web site (http//www. srilankatourism. org/) with new look & currently Sri Lanka Tourism Promotion Bureau which is under SLTB trying to use the best technologies to hike about the Sri Lanka (http//www. srilanka. travel/). Social networ king (Facebook icon) on the page Ministry of Economic development has long time tourism development strategy (20112016). They have mentioned use of the internet & E-commerce are key objectives to be achieved through the 5 year strategy.Madushanka W. H. M 11294574 madawa. emailprotected com E-Tourism Benefits to Key Players 1. 2. 3. 4. 5. 6. 7. Help to understand about the customers & help to get a good customer relationship. Make direct communication between customers. Ability to respond in quick and efficient way to customer. Reduces communication, advertising cost due to eMarketing. Help to increase interconnectivity among the key players. 24/7 of the business time Less of labors. E-Tourism Benefits to Customers 1. 2. 3. 4. 5. 6. 7. 8. Can do the business promptly without interpreters. Reduces time Accessible at any time Due to contestation can obtain good ervice or great product at low price. Can know Up to date information. Wide range of selections. Ability to customize produ cts or services. Online auctions. Future developments in E-Tourism E-tourism has reach to great place in the world but when considering with E-commerce there are so many ways which can develop. ? ? ? E-tourism in world or Sri Lanka, still havent any major developments in field of ready, mobile advertising. So developing that kind of product will help to earn more revenue than now. When considering other online products travel & tourism sector necessity to more think about social networking.As a country Sri Lanka should need to develop several telecommunication technologies such as speed of the internet, radio receiver internet access etc. Madushanka W. H. M 11294574 madawa. emailprotected com Bibliography 1. Department of Meteorology Sri Lanka (2012) clime in Sri Lanka online, available http//www. meteo. gov. lk/index. php? option=com_content=article=106 d=81=en 07 Feb 2012. 2. Dodson, B (2011) PEACOCK PROUD, ascend, available http//www. google. lk/url? sa=t=j=sabre%20in%20sril ankan%20airlines= web=1=2=0CCgQFjAA=http%3A%2F%2Fwww. abreairlinesolutions. co m%2Fimages%2Fuploads%2FPeacockProud_APR_2011. pdf=6Lk0T87BIYnPrQe13rC6 Dw=AFQjCNGqQUEN5z3krOlHuO4v41AcGRi3wA=rja 06 Feb 2012. 3. Gartner, W. C, Lime, D. W. (2000) Trends in outdoor recreation, leisure, and tourism New wave of technological evolution, London CABI publishing. 4. Glowatz, M (2011) Emerging Infrastructure Trends , E Commerce Infrastructure (SL), 9 Feb 2012, University Collage Dublin, Unpublished. 5. Hotelmule(2008)The development of switch companiesImage online, available http//hotelmule. com/management/html/83/n-2183-9. html06 Feb 2012. 6. IBM