Marketing :: essays research papers

TERM PAPER     There are a amount of aspects encompassed by the field of Marketing. Each of these aspects are key brokers in the effect of Marketing a growth. The concept of Marketing is made up of cardinal "Ps" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are utilise to create exchanges that touch an individual and or organizational goal. Promotion is the main communication to the market place that informs, persuades, and reminds potential buyers of a product in sound out to influence an impression or elicit a response. Advertising is a key element to the promotion strategy. The advertising call down is why consumer wants to buy a product or service.      Developing and evaluating advertising addresss is a complex assignment. This is usually the right of the creative people in the advertising agency. The most widely used magical spells are boodle, Health, Love and Romance, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness. When looking at a product or service the consumers look at definite aspects that challenge to them which, helps aid them in their decision on that product/service. The Profit appeal lets consumers know whether the product will save them money. Make them money, or keep them from losing money. The Fear appeal can center on kind embarrassment, growing old, or losing ones health because of power, requires advertising to exercise care in execution. Another advertising appeal that is comm besides looked at is Environmental Consciousness, which focuses on protecting the environment and being considerate of others in the community.      When choosing the best appeal for your product/service it generally requires market research in order to place your product/service in its correct target market. "The appeal first must make a positive impression on and be desirable to the target market. It must also be scoop shovel or unique consumers must be able to distinguish the admans message from the competitors message." When making your impression on the target market it is enormously important to make sure the appeal is believable and is not embellished. If the appeal is over thought it not only wastes promotional dollars but also creates ill will for the advertiser.      The advertising appeal for the product/service must be desirable, exclusive, and believable advertising, which is also cognize as the Unique Selling Proposition. The Unique Selling Proposition usually turns into the promotional slogan. As a business you want your slogan to be a household theme or symbol that everyone will recognize.